Monthlies (such as National Geographic Magazine) are generally dated a month ahead, and quarterlies are generally dated three months ahead. Weeklies (such as Time and Newsweek) are generally dated a week ahead. There are two reasons for this discrepancy: first, to allow magazines to continue appearing "current" to consumers even after they have been on sale for some time (since not all magazines will be sold immediately), and second, to inform newsstands when an unsold magazine can be removed from the stands and returned to the publisher or be destroyed (in this case, the cover date is also the pull date). ![]() In the United States, Canada, and the United Kingdom, the standard practice is to display on magazine covers a date which is some weeks or months in the future from the publishing or release date. For some publications, the cover date may not be found on the cover, but rather on an inside jacket or on an interior page. More unusually, Le Monde is a daily newspaper published the afternoon before its cover date. ![]() ![]() The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date) later cover dates are common in magazine and comic book publishing.
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